The Marketing Manager for RAMPxchange is responsible for leading the strategic development, execution, and performance optimization of all marketing initiatives for the RAMPxchange, including the marketplace and any future technology offerings.
This role owns the full marketing strategy — from brand positioning and demand generation to partnership marketing and member engagement — ensuring alignment with business growth objectives. The Marketing Manager serves as the marketing lead for RAMPxchange, collaborating cross-functionally with sales, product, leadership, and external partners to drive measurable impact.
This position requires a balance of strategic vision, analytical rigor, marketplace growth thinking, and hands-on campaign leadership. To learn more about RAMPXchange visit the website - Cybersecurity Services Procurement Through the RAMPxchange Marketplace
Strategic Marketing Leadership
• Develop and execute the comprehensive marketing strategy for RAMPxchange, aligned with revenue, membership growth, and engagement goals.
• Build and manage the annual marketing plan, including campaign calendar, budget allocation, and KPI tracking.
• Identify growth opportunities within the cybersecurity and public-sector marketplace ecosystem.
• Establish clear positioning and messaging frameworks for buyers, suppliers, and strategic partners.
Demand Generation & Growth Marketing
• Lead integrated multi-channel campaigns across digital, email, social, events, content, and partnerships.
• Develop strategies to increase qualified marketplace participation (buyers and providers).
• Optimize the marketing funnel using data-driven insights and conversion analytics.
• Collaborate closely with sales and marketplace leadership to support pipeline growth and member acquisition.
Brand & Thought Leadership
• Own the RAMPxchange brand strategy and ensure consistent messaging across all touchpoints.
• Lead content strategy, including thought leadership, PR initiatives, industry positioning, and video.
• Develop media relations and industry visibility strategies within cybersecurity and government sectors.
• Position RAMPxchange as a trusted authority in secure procurement and cybersecurity collaboration.
Event & Community Marketing
• Oversee strategy and execution of in-person and virtual events, conferences, and community engagements.
• Develop marketing plans that maximize event ROI and extend engagement beyond event dates.
• Support strategic partnership activations and co-marketing initiatives.
Data, Performance & Optimization
• Define and monitor key marketing KPIs tied to engagement, acquisition, retention, and brand
growth.
• Utilize marketing dashboards and reporting tools to evaluate performance and adjust strategy.
• Deliver regular performance updates to leadership with clear insights and recommendations.
• Continuously test, optimize, and refine campaigns for improved ROI.
Budget & Vendor Management
• Own the RAMPxchange marketing budget and ensure cost-effective allocation of resources.
• Manage external vendors, agencies, media partners, and contractors.
• Negotiate contracts and evaluate partner performance.
Team Leadership & Cross-Functional Collaboration
• Provide leadership and direction to marketing team members supporting RAMPxchange.
• Collaborate closely with brand managers, creative teams, sales, product, and executive leadership.
• Mentor junior marketing staff as applicable.
• Serve as the primary marketing point-of-contact for RAMPxchange leadership
• 5–8 years of progressive marketing experience, including brand, growth, or product marketing.
• Demonstrated experience owning marketing strategy and delivering measurable business
outcomes.
• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred).
• Experience managing marketing budgets and external vendors.
• Strong analytical mindset with experience using performance dashboards and campaign
analytics tools.
• Exceptional written and verbal communication skills.
• Experience in B2B, marketplace platforms, cybersecurity, or government sectors preferred.
• Proven ability to operate both strategically and tactically in a fast-paced environment.
Knowledge Services strives to offer an environment that provides our employees with the right balance between work and family.
Perks and Benefits include:
Knowledge Services, established in 1994 and headquartered in Indianapolis IN, is a certified woman-owned (WBE) professional services organization with over 1500 employees located in offices throughout North America. Founded by Julie Bielawski, CEO, Guidesoft, Inc. DBA Knowledge Services is an industry leader in Managed Service Programs (MSP), Employer of Record / Payrolling Services, National Recruitment, and Staffing Services. We provide outstanding services to major organizations in various industries, including; IT, Healthcare, Entertainment, Media, Federal and State Governments, Public Utilities, Telecom, Manufacturing and more.
As such, Knowledge Services is committed to providing opportunities for growth – in our company, in each team member and in our relationships. We believe titles do not define a person, but provide a framework to each person’s endless potential. Our focus on improving our team, product and processes drive us every day. We are guided by our four Pillars that set the foundation of who we are and how we conduct business: Knowledge, Integrity, Innovation, and Service.
Knowledge Services is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
People with disabilities, veterans, and military families are encouraged to apply.
Applicants with disabilities may contact Human Resources via telephone, e-mail, and other means to request and arrange for accommodations. If you need assistance to accommodate a disability, you may request an accommodation at any time. Please contact the Human Resources Team at HR@knowledgeservices.com or 317.806.6102.
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